Paving the way for equitable experiences at the cornerstone of data & design.
Higher Education | High Tech | Government Affairs | Healthcare | Corporate
Experience Design
Unifying Brand Efforts Across the University
Hampton University | Role: Senior Writer, Experience Designer Time: 3 months
I unified and streamlined Hampton University’s marketing and design efforts to create a global brand that supports the University’s strategic priorities
Look As Good As We Are
Client: Myriagon | Role: UX/UI Consultant, Project Manager Time: 6 months
Myriagon Consulting are heavy-hitters in business consulting, but their web presence didn’t reflect the game-changing results they produce for their clients. I wrote all the copy and designed their new site end-to-end.
Legacy Lives in the Land
Client: Newport News Tourism | Role: Senior Copywriter Time: 3 weeks
Newport News Tourism (VA) launched a new initiative to trace Black origins in the city. I supported the development of an interactive story map to boost web traffic and in-person visits to city attractions.
Crafting narratives for the block to the boardroom
Anchored: President Williams Makes His Mark with Impressive Retention and Enrollment Surge in First Year
Feature Story
Hampton University saw unprecedented growth in 2023. I penned this feature story that landed coverage across local news, HBCU social media outlets, and the iconic Essence Magazine.
Proton Therapy Action & Advocacy
Ad Script, Lobbying Letter
The Hampton University Proton Cancer Center and Hampton University’s Office of Government Relations advocated for the passing of HB 987, which permitted insurance companies to cover life-saving, proton therapy treatment. I wrote scripts for :30 commercial spots and the lobbying letter that made its way to Richmond. The bill passed.
From the C-Suite
Corporate | Thought Leadership
I write speeches, op-eds, talking points, scripts, and letters for private and public sector leaders.