Branch Spine Center

Design Project

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UI Goal: Design a patient-centered website that attracts patients to engage in digital and in-person experiences.

I was assigned the task of designing multiple design concepts for the same product/service. I chose to design for a medical practice, so I created Branch Spine Center.

All things considered:

  • patient experience

  • user flow

  • medical practitioners needs

  • patients needs

  • layout

  • information architecture

  • typography